Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Hotel Tech News explain the concepts that show up in our analysis.
92 terms
A no-show is a booking that never turns up and never cancels in time. The hotel is left with an empty room and, depending on the...
RevenueOccupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic metrics alongside...
RevenueOpen pricing is setting each rate and each segment independently instead of moving them all chained to the BAR with fixed...
DistributionAn online travel agency is a channel that sells accommodation and travel online in exchange for a commission. Booking.com and...
OperationsOverbooking is selling more rooms or seats than exist, betting that cancellations and no-shows will happen. Done well it protects...
RevenuePace is the rate at which bookings build for a date compared with how the same day ran last year or with the target. If you are...
RevenuePickup is the new bookings coming in for a date over a given window, for example the last seven days. It measures how fast a...
Hotel technologyThe property management system is a hotel's core software. It handles reservations, check-in and check-out, room assignment,...
Hotel technologyA cloud PMS is the hotel management system that runs on the internet instead of on a server behind the front desk. It updates...
AirlinesThe PNR is the record that holds all the data of a travel booking: passenger, flights, fare and contact. It is the locator you...
Marketing and CROA loyalty program rewards repeat guests with points, member rates or perks so they come back and book direct. It is the chains'...
AI and automationRAG is the technique of feeding a language model your own documents so it answers from them instead of from what it memorized. It...
AirlinesRASK is the revenue an airline earns per seat and kilometer offered, whether filled or not. It is the airline sibling of hotel...
Marketing and CROA rate fence is the condition that separates a cheap fare from an expensive one so each customer pays what they are willing to....
DistributionRate parity is the commitment to offer the same public price across all channels. Many OTAs require it by contract so the hotel...
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