Trip.com: 75% of Travellers Care About Sustainability, New Tool Tracks It

Trip.com Group has surveyed 8,777 travellers across 29 markets and found that 75% say sustainability matters when booking. The response is My Travel Impact, an in-app dashboard that pulls together the sustainable choices a user makes across hotels, flights and rail into one place. The move turns a vague intention into something visible and, in theory, comparable.

The survey figure is the headline. The product is the interesting part. Most sustainability claims in travel die in a brochure or a badge on a listing page. Trip.com is putting the record inside the booking flow, where the traveller actually spends time. That is a distribution play as much as a green one: if the dashboard becomes a habit, it gives Trip.com a reason to keep users inside its app after the booking is done.

For hotels, the signal is concrete. A three-in-four majority is not a niche. It means sustainability attributes need to be structured, verified and machine-readable, because an OTA dashboard can only surface what it can parse. Hotels that treat green certification as a PDF on their website will be invisible in this layer. Those that expose energy data, certifications and concrete practices in their PMS and channel manager will have something to show. The same logic that makes rate parity a distribution problem now applies to sustainability data.

There is a gap between saying it matters and paying for it. The survey measures stated intent, not converted bookings. Trip.com has not published how My Travel Impact will weight or verify the choices it displays. Watch whether the dashboard links to actual booking behaviour, whether hotels get a reporting view, and whether other OTAs follow with their own impact trackers. The opportunity is clear: the hotel that can prove its claims in a structured way gets surfaced. The rest stay in the brochure.