Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Hotel Tech News explain the concepts that show up in our analysis.
92 terms
Displacement analysis looks at how much higher priced business you turn away by accepting a group or a low rate contract. A big...
RevenueDynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead of a fixed price,...
DistributionThe billboard effect is the phenomenon where showing up on an OTA also lifts the hotel's direct bookings. Many people discover...
RevenueSeasonality is the concentration of demand in certain times of year, with a full, pricey high season and a soft, cheap low...
AirlinesAn FBO is the operator that services private and business aircraft at an airport: fuelling, hangar, ground handling and care of...
DistributionA global distribution system is a network that connects travel agents with hotels, airlines and car rentals. Amadeus, Sabre and...
DistributionGoogle Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search and maps. It works...
RevenueGross operating profit per available room measures real profitability, not just revenue. It subtracts operating costs before...
AirlinesHandling refers to the ground services provided to aircraft at the airport: baggage loading and unloading, passenger boarding,...
AI and automationHyper-personalization is tailoring the offer and the message to each customer using their data and behavior in real time. It goes...
AirlinesThe hub and spoke model concentrates flights at a big connecting airport from which passengers fan out to other destinations. It...
AI and automationAgentic AI is a system that does not just answer, it acts on its own to reach a goal. It searches, compares, books and pays...
Hotel technologyA two-way integration is one that sends data both directions, not just from one system to the other. The PMS sends availability...
Hotel technologyA check-in kiosk is the machine or app that lets the guest register alone, with no queue at reception. It reads the ID, charges...
RevenueLead time is how many days before the stay a booking is made. A short lead time means people book last minute and forces playing...
Hotel Tech News is an independent digest. It is not the official site of any brand mentioned. Content is editorial and curated, and may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at hoteltech.news/contact.
The daily brief
PMS, revenue, distribution, AI and travel tech startups. One sharp email a day. Free.
The brief hoteliers who buy technology read every morning.