Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Hotel Tech News explain the concepts that show up in our analysis.
96 terms
A direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA commission and...
DistributionDisparity happens when the same hotel shows different prices across channels for the same dates. It usually comes from OTA...
RevenueDisplacement analysis looks at how much higher priced business you turn away by accepting a group or a low rate contract. A big...
RevenueDynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead of a fixed price,...
DistributionThe billboard effect is the phenomenon where showing up on an OTA also lifts the hotel's direct bookings. Many people discover...
RevenueSeasonality is the concentration of demand in certain times of year, with a full, pricey high season and a soft, cheap low...
AirlinesAn FBO is the operator that services private and business aircraft at an airport: fuelling, hangar, ground handling and care of...
DistributionFrictionless booking describes a reservation with as few steps, delays and repeated data requests as possible. The goal is to...
DistributionA global distribution system is a network that connects travel agents with hotels, airlines and car rentals. Amadeus, Sabre and...
DistributionGoogle Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search and maps. It works...
RevenueGross operating profit per available room measures real profitability, not just revenue. It subtracts operating costs before...
AirlinesHandling refers to the ground services provided to aircraft at the airport: baggage loading and unloading, passenger boarding,...
AI and automationHyper-personalization is tailoring the offer and the message to each customer using their data and behavior in real time. It goes...
AirlinesThe hub and spoke model concentrates flights at a big connecting airport from which passengers fan out to other destinations. It...
AI and automationAgentic AI is a system that does not just answer, it acts on its own to reach a goal. It searches, compares, books and pays...
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