Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Hotel Tech News explain the concepts that show up in our analysis.
92 terms
Length of stay is how many nights a guest stays on average. Longer stays lower the cleaning and turnover cost per night. Revenue...
Hotel technologyThe mobile key turns the guest's phone into the room key, with no stop at reception. It activates after online check-in and opens...
AI and automationA large language model is an AI trained on huge amounts of text that predicts the next word and with that writes, summarizes and...
AirlinesLoad factor is the percentage of seats sold out of those offered on a flight or across a network. It is to an airline what...
AirlinesA low cost airline sells cheap flights by cutting everything non-essential: a single class, tightly used aircraft, secondary...
AI and automationMachine learning is the part of AI where the system improves by itself from data, without anyone coding every rule. It finds...
DistributionA wholesaler or bedbank buys rooms at a net rate and resells them to agencies, tour operators and other OTAs worldwide. It gives...
Hotel technologyGuest messaging is direct communication over WhatsApp, SMS or chat before, during and after the stay. It is used to answer...
DistributionA metasearch engine compares prices for the same hotel across several channels at once and sends the user to the one they pick....
CommercialMICE covers meetings, incentives, conferences and exhibitions. It is a high value segment that fills hotels midweek and outside...
RevenueMinimum length of stay is a restriction that forces booking a number of nights to be allowed into a given date. It protects high...
DistributionIn the agency model, the guest pays at the hotel and the hotel later settles the commission with the OTA. The hotel keeps the...
DistributionIn the merchant model, the OTA charges the guest upfront and then pays the hotel its net rate, keeping the difference. The hotel...
DistributionNew Distribution Capability is an IATA standard that lets airlines sell through third parties with the same richness as on their...
AI and automationNatural language processing is the branch of AI that lets a machine understand and produce human language. It is what allows...
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