IHG AI Search, RMS TrustYou, Cloudbeds OTA Ads, IRIS Room Service, Nonius CoolAutomation
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IHG rolls out AI-powered conversational search across its website and app, marking a bold step in leveraging AI for direct bookingsDirect bookingA direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA commission and gives the hotel the guest data to build loyalty. Winning direct is one of the industry's big.... This move follows a broader trend of hotels integrating AI to enhance guest interactions and streamline operations. The tool, part of IHG's AI strategy, promises to deliver more personalized and efficient search experiences, potentially reducing reliance on third-party platforms.
Nonius Mobile has expanded its guest room control capabilities with CoolAutomation, allowing guests to manage HVAC settings via the hotel's branded mobile app. This integration enhances the guest experience by providing more control over room comfort, a key differentiator in today's competitive hospitality landscape.
Cloudbeds has launched OTAOTAAn online travel agency is a channel that sells accommodation and travel online in exchange for a commission. Booking.com and Expedia are the biggest. They bring volume and visibility, but charge commissions that eat... Ads, a new feature that allows hoteliers to manage OTA campaigns directly within the Cloudbeds platform. This integration simplifies the distribution process, reducing the need for multiple tools and streamlining campaign management.
RMSRMSA revenue management system uses demand, competitor and booking data to recommend the optimal price for each room and date. It automates decisions the revenue manager used to make by hand. IDeaS and Duetto are among t... has integrated with TrustYou to create unified guest profiles, combining revenue management data with guest feedback. This integration provides hoteliers with a more comprehensive view of guest preferences and behaviors, enabling more targeted revenue strategies.
The Glasgow Marriott Hotel has boosted room service revenue by 24% using IRIS digital ordering. This success highlights the potential of digital solutions to enhance F&B operations and drive additional revenue streams.
Revfine highlights the importance of hotel AI search optimization (AIO) and hotel generative engine optimization (GEO) in improving visibility in AI-driven search results. These strategies help hotels ensure their properties are easily discoverable and recommended by AI systems, a critical factor as AI becomes more prevalent in travel planning.
The hospitality tech landscape is evolving rapidly, with AI and digital solutions at the forefront. Hotels that embrace these technologies will be better positioned to enhance guest experiences, streamline operations, and drive revenue growth. The key is to stay agile and adapt to the latest innovations, ensuring that technology serves as a catalyst for success.
The hotel tech and travel tech companies we follow, plus the ones surfacing in today's news.
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