hoteltech.news July 30, 2026
Hotel TechnologyPublished July 30, 20261 min read

RMS and TrustYou partner to unify guest data

JSBy Joan SanzCurated by Joan Sanz. · July 30, 2026 · Follow on LinkedIn
Voice reading · ~1 min

According to Hotel Speak, RMSRMSA revenue management system uses demand, competitor and booking data to recommend the optimal price for each room and date. It automates decisions the revenue manager used to make by hand. IDeaS and Duetto are among t... and TrustYou have partnered to give hoteliers a unified view of every guest. The goal is to break down data silos: PMSPMSThe property management system is a hotel's core software. It handles reservations, check-in and check-out, room assignment, billing and the status of every stay. It is the operational heart that most other tools plug... data (bookings, stay history, preferences) combined with guest feedback (reviews, surveys, scores). Hoteliers can see at a glance who the guest is and what experience they had.

In my view, this is a smart move. We've been talking about personalization for years, but without consolidated data it's impossible. This integration allows everything from revenue optimization to anticipating guest needs. TrustYou is already a leader in online reputation, and RMS manages over 30,000 properties. Together they can change how hotels understand their guests. And the best part: no system replacement, just a connection.

The news comes from Melbourne, where both companies have a presence. No specific launch date yet, but the move signals that guest data unification is the next logical step for hotel tech. Great news for those looking to get more out of their data without headaches.

Quick questions

What does the RMS-TrustYou partnership mean?
It means hoteliers will get a single view of each guest by combining PMS data from RMS with guest feedback from TrustYou, ending data fragmentation.
How does this benefit hoteliers?
It enables better personalization, targeted revenue management, and a seamless understanding of guest preferences and satisfaction without switching systems.
What data is unified in this integration?
PMS data like reservations, stay history, and preferences are merged with TrustYou’s online reviews, post-stay surveys, and sentiment analysis.
When will the integration be available?
No launch date has been announced yet, but the partnership is underway and more details are expected soon.
What is TrustYou?
TrustYou is a reputation and guest experience platform that collects and analyzes online reviews and surveys to help hotels understand guest sentiment.

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