Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Read → As travelers increasingly rely on AI assistants for trip planning, hotels must rethink how they appear and compete in this new search environment.
Read → A hotel finance coach spent a decade publishing content. Now an AI recommends him to strangers he's never met. What your team can learn from this about being discoverable.
Read → Four AI-powered hotel search tools have launched in 2026. The big chains are moving fast, and independents should watch closely.
Read → Lighthouse Direct launches a system that classifies purchase intent in real time. Shanghai already built the data terminal. Emerging markets are learning to sell in ways luxury hotels never did.
Read → The inaugural ITB Americas Conference gathers industry leaders across six tracks to explore AI applications, distribution strategies, and luxury travel trends shaping the Americas.
Read → Chris Nassetta, CEO of Hilton, argues that while algorithms decide recommendations, reliability and guest relationships are what truly count.
Read → Machine learning now reads intent, budget and flexibility before guests even click 'Book'. The opportunity: smarter offers that protect margin.
Read → IHG shows what needs to change in sites and property descriptions. ChatGPT preps ads across Europe. Stripe buys OpenRouter to obscure AI pricing.
Read → Kim Smith, IHG's SVP of Digital Direct Channels, on conversational AI, why content strategy must evolve, and how hotels survive the Google-powered booking shift.
Read → As AI tools influence booking decisions, hotels need a new digital strategy that speaks to both humans and the algorithms searching on their behalf.
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