Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Read → Hospitality Net puts the finger on the gap: the 'AI handles logistics, humans handle feeling' story has no governance behind it. No audit trails, no decision envelopes, no board oversight.
Read → Natural-language hotel search is coming, but ARI-based distribution does not have the granularity to feed it. The interface battle restarts.
Read → EASA pushes AI regulation forward with single-pilot commercial flights on the horizon. What this means for travel tech and hospitality.
Read → Terence Ronson warns that if your property data is messy across the sources AI trusts, you will not make the shortlist. The fix starts with your own tech stack.
Read → The term “, AI-enabled”, covers everything from a scheduler to an autonomous booking engine. Here is where it creates real value for venue sales teams.
Read → A new analysis warns that just 6% of hotels appear consistently in AI-generated recommendations, with 82% of cited content coming from OTAs and media. Independent hotels are the most exposed.
Read → AI-generated content is flooding hospitality and travel. Trust is shifting to brands that show real human experience, and that changes how hotels should sell.
Read → A study of 148 luxury hotels shows AI recommendations depend on ratings like Forbes and Michelin, not website schema or llms.txt files. Time to rethink SEO.
Read → Structured, detail-rich content is now essential for hotels to win corporate event bookings through ChatGPT and Claude.
Read → AI assistants pay per search, so hotel queries are often suppressed. Forbes ratings drive 55% of AI recommendations. Smart investment is the answer.
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