Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Why prioritization beats AI in hotel marketing (for now)
Read → Cendyn argues hotels have plenty of data but lack direction, and AI alone won't fix that without clear prioritization.
The Camry guest experience: when AI simplicity beats flash
Read → A new cost framework argues hoteliers should route tasks between cheap open-weight and premium closed models based on unit economics, not vendor loyalty.
Your wholesaler isn't worried about AI booking agents
Read → Wholesalers like RateHawk's parent see AI agents as an opportunity, not a threat to their distribution model.
Kollective completes first Boutique Hotel AI Index data collection
Read → Kollective analyzed 28,600 AI responses across ChatGPT, Gemini, Google AI Overviews, and Copilot to see how they recommend boutique hotels in 100 destinations.
AI Is Now Writing Your Hotel's Reputation. Here Is How to Make Sure It Gets It Right.
Read → AI assistants synthesize reviews into hotel summaries before guests ever see your site. Here's how to take control of that narrative.
Hotel connectivity, AI distribution, Innspire and The Elser, AI Hospitality Alliance, hybrid operations
Read → Connectivity shifts from neutral infrastructure to AI entry gate. Innspire powers luxury guest apps, 54 industry leaders launch collaborative AI roadmap, Allegiant ends its OTA resistance.
Can a hotelier trust the algorithm to set prices?
Read → AI in revenue management promises to optimize income, but the real question is different: when the algorithm sets your price, who's accountable if it goes wrong?
When AI books the hotel room instead of the guest
Read → Agentic AI assistants are starting to make reservations on behalf of travelers. Hotels now compete against machines, not just other websites.