Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Read → Skift's Data + AI Summit left a clear message: AI changes how travel companies work, yet the booking volume still does not follow.
Read → Clients walk in with an itinerary already written by AI. Small travel agencies need to sell something the chatbot cannot.
Read → Marriott's nine-year Alibaba partnership gives its AI agent exclusive booking commands on Fliggy, while rivals are stuck with a five-field search.
Read → Pertlink applies McKinsey's energy outlook to hotels and proposes tracking AI token costs alongside utility costs per occupied room.
Read → A Mews survey of 3,250 travelers shows 89% prefer AI working in the background alongside staff. A clear signal for hotel tech strategy.
Read → The business travel giant frames AI risk around the trust it sells to corporate clients, a playbook hotels should copy before deploying their own models.
Read → Bain warns that AI referral traffic and agentic booking tools are shifting the customer journey away from direct channels. Hotels that adapt their content, pricing and personalization will capture the demand.
Read → The AI Hospitality Alliance publishes a five-pillar governance framework so any hotel can adopt AI without flying blind.
Read → Google's AI booking protocol has no field for agencies or commissions, agentic bookings face a slow climb, and bad hotel content costs travellers about $1,900 on average.
Read → The h2c AI Hotel Chain Tech Report 2026 shows 91% of hotel chains already use AI, mainly to free staff for real guest interaction.
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