Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Google AI Mode books hotels directly, Hotelbeds margins shrink, Germany online channel hits 46%
Read → Google launches direct hotel booking via AI Mode. Hotelbeds shows scale no longer protects margins. Germany's online channel hits 46%.
AI visibility for hotels: a webinar with the answers
Read → Learn how AI platforms pick hotels and what content makes you visible. A Milestone webinar on Sep 10.
Choice Hotels Partners with Google to Enable AI Bookings in Search
Read → Choice Hotels is one of the first to let travelers book directly through Google AI Mode. A smart move for direct channel and loyalty.
AI Should Free Hotel Staff, Not Replace Them
Read → A former hotel worker warns that using AI to cut headcount destroys service quality. The real play: automate drudgery and let staff focus on high-value guest moments.
Agentic AI reshapes the battle for hotel distribution
Read → Autonomous AI agents are about to transform how travelers discover and book hotels. Hotels, OTAs and tech platforms face a new competitive game where data and machine-readable content will define winners.
Hotel AI isn't failing due to tech, it's failing due to distrust
Read → More than half of AI-powered pricing recommendations are rejected across the hospitality sector. Not because the algorithm doesn't work, but because directors skip the trust-building phase that automation demands.
Staypineapple rolls out AI personalization with Abra Hospitality
Read → The boutique hotel chain expands its use of AI across its portfolio after validating Abra's platform in Chicago. The case shows how nimble chains are accelerating guest experience tech adoption.
Virgin Atlantic CEO: AI books, people win
Read → Corneel Koster bets the airline wins on what humans do best: creating belonging. While AI mediates the booking, premium cabins and crew culture separate winners from the pack.
AI-Powered RFPs: Why Automation Risks Killing Hotel Group Sales
Read → Fully automated proposal responses threaten to commoditize hotel group sales. Joan argues that human touchpoints remain essential to win deals beyond price.
Stop chasing AI trends. Build for the future instead
Read → Predicting which AI will matter is a waste of time. What counts is having a PMS flexible enough to adopt whatever comes next.