Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Read → Mews launches native Guest Messaging and Automations, consolidating multi-channel chats into one thread and using AI to resolve 80% of routine queries.
Read → h2c's 2026 study of 113 hotel chains shows AI adoption is near universal, but fewer than a third have a company-wide strategy to scale it.
Read → Sirma launches connected AI agents for hotel operations. h2c's study shows 70% of chains see proactive AI as a priority, but skills and integration hold them back.
Read → AI assistants pull hotel pricing almost exclusively from OTAs. If your rates don't travel as a structured feed, you don't exist for them.
Read → Booking Holdings backs Lola, the new bet from Kayak's founders to sell travel through AI agents. A fresh playbook for hotel direct sales.
Read → ChatGPT and Gemini shape hotel recommendations before guests reach your booking engine. If your data isn't clean and consistent, you're losing bookings to hotels with sharper profiles.
Read → Sloan Dean, former Remington CEO, is building AI Hospitality Group around an AI-native stack, profit-share fees and a roadmap to 75+ agents targeting 500bps GOP.
Read → Rick Posey puts the spotlight on a gap most hotels ignore: nobody validates what the AI recommends before it touches rates, staffing or guest flows.
Read → Growing chains in APAC, the Middle East and Africa are deploying AI before unifying their data layer. Without that backbone, pilots stay pilots.
Read → The label AI-enabled gets slapped on everything from a calendar tool to a full booking engine. For venue sales teams, that vagueness costs deals.
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