Minor to manage By Salomon’s corporate hotels in Barcelona and Budapest

Minor Hotels has struck a deal with By Salomon Hospitality to manage three corporate hotels in Barcelona and Budapest. Starting January 2027, Minor will oversee Honest Budapest, Hotel Lugano, and NH Les Corts, marking a strategic move into Europe’s urban markets. The alliance opens doors for future collaborations in Reino Unido, Francia, Italia, Austria, and Grecia, where both companies see growth potential.

This isn’t just about expanding beds, it’s a play for tech-driven hospitality, where Minor’s operational expertise could elevate By Salomon’s digital and revenue strategies. Ojo con el detalle: Minor’s track record in integrating tech stacks (like Anantara’s AI-driven guest engagement) suggests these hotels could become testbeds for next-gen tools. For hoteliers watching, the takeaway is clear: partnerships like this aren’t just about management, they’re about scaling innovation.