Google drops rates from EU hotel search: hotels left with a name and a link
Google has removed live pricing, date filters and budget tags from its hotel search unit in the European Union. The move, picked up by hospitality.today via Hospitality Net, is part of its DMA compliance. The result is blunt: hotels now show up in that box as a name, a link and an address.
The same piece also mentions Pertlink's breakdown of Anthropic's August risk report, which flags four findings the hospitality sector still is not reading properly, and points out that staff confidence is a guest experience strategy in itself.
My read: this is a DMA compliance move, not a war on hotels. But it strips the hotel search box of exactly what made it a booking driver. My take: put your own direct channel front and centre. The hotel that owns the booking moment keeps the guest. The one that rents it back from an algorithm does not.
Quick questions
What exactly did Google remove from its EU hotel search?
Why did Google remove hotel rates in the EU?
How does this affect hotels that relied on Google for bookings?
What does Anthropic's risk report have to do with hospitality?
Why is staff confidence a guest experience strategy?
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