Foreign tourists spend 36% more than Spanish travelers
The latest Mastercard Tourism Payment Barometer, produced by Inmark, reveals a spending gap of 36% in average spend per trip: €2,618 for international tourists in Spain vs €1,926 for Spanish travelers abroad. That's according to Hosteltur.
Both profiles share a common trend: they prioritize spending on experiences and increasingly digital financial planning. The study also notes that long-haul travelers from non-EU countries spend the most. For hoteliers, the takeaway is straightforward. If your property targets international guests, you're looking at a customer with 36% more budget than the domestic traveler. Are you preparing experience packages, optimizing digital payment processes, and tailoring your value proposition for that profile? The extra revenue opportunity is on the table. Go get it.
Quick questions
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