hoteltech.news July 30, 2026
Hotel TechnologyPublished July 30, 20261 min read

Cloudbeds Launches OTA Ads to Manage Campaigns Directly

JSBy Joan SanzCurated by Joan Sanz. · July 30, 2026 · Follow on LinkedIn
Voice reading · ~1 min

Cloudbeds ha lanzado OTAOTAAn online travel agency is a channel that sells accommodation and travel online in exchange for a commission. Booking.com and Expedia are the biggest. They bring volume and visibility, but charge commissions that eat... Ads, una funcionalidad que permite a los hoteles gestionar sus campañas de publicidad en OTAs directamente desde la plataforma, sin tener que saltar entre herramientas de terceros.

Según informa Hotel News Resource, la herramienta unifica la supervisión de campañas, la puja y el rendimiento dentro del mismo entorno donde ya se gestionan reservas y perfiles de huéspedes. Para un hotelero, esto significa menos ventanas abiertas y más control sobre el retorno de la inversión publicitaria.

Mi opinión: esto es justo lo que necesitaban los hoteles independientes. Gestionar anuncios en Booking o Expedia desde el PMSPMSThe property management system is a hotel's core software. It handles reservations, check-in and check-out, room assignment, billing and the status of every stay. It is the operational heart that most other tools plug... reduce errores y ahorra horas. La pregunta es si Cloudbeds integrará también datos de conversión directa para cerrar el círculo. Por ahora, un paso en la dirección correcta.

Quick questions

What does Cloudbeds OTA Ads do?
It lets hotels create, manage, and track OTA advertising campaigns (e.g., Booking, Expedia) directly inside the Cloudbeds platform, without extra tools.
Can I control my ad budget from Cloudbeds?
Yes, you can set bids, budgets, and monitor performance for each OTA campaign from the same dashboard where you manage reservations.
Which OTAs are supported?
The initial rollout covers major OTAs like Booking.com and Expedia, with more to follow. Check Cloudbeds for the latest list.
Is this feature available to all Cloudbeds users?
It's being rolled out gradually. Existing Cloudbeds customers can request access through their account manager or the platform settings.
How does this help my hotel's marketing?
It saves time by eliminating manual data entry between platforms, and gives you a single view of ad performance and booking attribution.

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