Hotels Stop Chasing Room Revenue, Start Chasing Profit
Read → Revenue managers are realizing that a booked room at any cost is not a win. The focus shifts to booking profitability.
Google AI Mode books hotels directly, Hotelbeds margins shrink, Germany online channel hits 46%
Read → Google launches direct hotel booking via AI Mode. Hotelbeds shows scale no longer protects margins. Germany's online channel hits 46%.
Hotelbeds' shrinking margins: scale is no longer enough
Read → The bed bank's results show that size alone doesn't protect economics. Time for hotels to rethink distribution strategy.
Google's AI Mode Pits Your Rate Against Points Prices
Read → US travelers can now compare cash rates vs loyalty points in one Google AI conversation. Hotels must rethink rate parity.
Digital marketing budget: what actually matters
Read → The guide every hotel marketing director needs to build a 2027 budget based on real customer acquisition, ROAS benchmarks, and profitability comparisons between direct and OTA channels.
The email you actually own is only the one she hands you
Read → Booking and Expedia's clauses cut your guest data access 30 days after checkout. Meanwhile, 69% of travelers trust AI summaries to pick hotels, and branded residences are learning the hybrid model isn't as simple as it looked.
Own the email your guest gives you directly
Read → The email address a guest hands you during their stay is yours to keep. The one from an OTA comes with invisible strings attached.
Higher margins, but the market is dividing
Read → HotelData.com's report shows US hotels boosting profitability in H1 2026, but not equally across the board. Luxury surges while economy-class properties lose steam on RevPAR.
Paying Travel Advisors on Time Is a Commercial Strategy
Read → Agency channel grew 11.8% in H1 2026 while commissions rose just 0.8%. Paying travel advisors on time is a smart commercial move.
How independent hotels can capture AI bookings
Read → When guests ask AI assistants to book a hotel, independent properties lose by default unless they sync rates and direct booking links across AI platforms.