Winnow picks two hotel CEOs for new advisory board

JSBy Joan SanzCurated by Joan Sanz. · July 21, 2026 · Follow on LinkedIn

Voice reading · ~1 min

Winnow suma a dos CEOs de grupos hoteleros a un nuevo Advisory Board con el objetivo de escalar su plataforma de inteligencia artificial contra el desperdicio de alimentos a nivel global, según ha anunciado la compañía a través de un comunicado recogido por Hospitality Net.

La startup, que ya opera en cadenas como Iberostar y Accor, aspira a evitar más de 1.000 millones de dólares en comida desperdiciada en hoteles y resorts. No es una cifra menor: en un sector donde el F&B puede suponer hasta el 30% de los costes operativos, la reducción de mermas es una palanca directa de rentabilidad.

Aciertan al poner a hoteleros en el consejo, no a tecnólogos puros. El reto de que la IA se adopte en las cocinas no es de algoritmo, es de operaciones. Y los CEOs que fichan vienen de gestionar portfolios de propiedades: saben lo que duele una herramienta que no encaja en el día a día de un chef o un jefe de compras.

Quick questions

Who joined Winnow’s new advisory board?

Two hospitality industry veterans, both CEOs of hotel groups. Their names were not disclosed in the announcement, but the board will guide global scaling.

What is Winnow’s AI food waste platform?

It uses computer vision and machine learning to track what food is thrown away in commercial kitchens, helping chefs reduce waste and save money.

How much food waste can hotels cut with Winnow?

Typical reductions range from 40% to 60% within months, according to data from early adopters like Iberostar and Accor.

Does this move help hotels with sustainability goals?

Yes. Cutting food waste directly reduces Scope 3 emissions and operational costs, both key for ESG reporting in hospitality.

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