hoteltech.news September 16, 2026
Food Tech1 min read

Winnow picks two hotel CEOs for new advisory board

Voice reading · ~1 min

Winnow has appointed two hotel group CEOs to a new Advisory Board as it looks to scale its artificial intelligence platform against food waste on a global level, the company announced in a statement picked up by Hospitality Net.

The startup, which already works with chains like Iberostar and Accor, has set itself the goal of preventing more than $1 billion in wasted food across hotels and resorts. That is no small figure. In a sector where F&B can account for up to 30% of operating costs, cutting waste is direct profitability.

Bringing hoteliers onto the board rather than pure technologists is the right call. The challenge of getting AI adopted in kitchens is not about the algorithm, it is about operations. The CEOs they have recruited come from managing property portfolios. They understand the pain of a tool that does not fit into the daily routine of a chef or a purchasing manager.

Quick questions

Who joined Winnow’s new advisory board?
Two hospitality industry veterans, both CEOs of hotel groups. Their names were not disclosed in the announcement, but the board will guide global scaling.
What is Winnow’s AI food waste platform?
It uses computer vision and machine learning to track what food is thrown away in commercial kitchens, helping chefs reduce waste and save money.
How much food waste can hotels cut with Winnow?
Typical reductions range from 40% to 60% within months, according to data from early adopters like Iberostar and Accor.
Does this move help hotels with sustainability goals?
Yes. Cutting food waste directly reduces Scope 3 emissions and operational costs, both key for ESG reporting in hospitality.

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