Tambourine expands commercial tech stack with MyHotel acquisition

Tambourine has added guest feedback and reputation management to its toolbox by acquiring MyHotel, according to Hotel Technology News.

This is not just another bolt-on. The move fills a gap that many hoteliers feel: the disconnect between what you sell online and what guests later say about you. Tambourine, well known for websites and digital marketing, now covers a wider slice of the commercial stack.

MyHotel's tools should let hotel operators track and respond to reviews and feedback directly, without jumping between platforms. If Tambourine integrates this well with its existing channels (booking engine, CRM, campaign tools), it gives hotels a cleaner data loop. The question, as always, is how deep the integration goes. But directionally, this makes sense. A unified view of guest sentiment and commercial action is what operators need.