Hotel leaders share their advice for 2026: tech, design and personalization
During the first half of the year, hospitality leaders have been dropping pearls of wisdom on how to adapt to the 2026 hotel landscape. It's covered by Hotel Dive, and there's plenty to chew on.
Among the highlights: AI-driven personalization is no longer a nice-to-have but the standard guests now expect. There's also talk of smart space design that works for both business and leisure travelers, and how technology should integrate quietly into the background. On the revenue side, the message is clear: well-utilized guest data is the best engine for a dynamic pricing strategy.
My take: it matches what we're hearing in industry conversations. Anyone without a serious data and personalization plan for 2026 will be late to the party. And I'm not just talking about chatbots. I mean understanding what each guest wants before they even ask. The good news is the tools are already there. What's missing is the will to use them properly.
Quick questions
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