hoteltech.news July 29, 2026
Hotel TechnologyPublished July 22, 20261 min read

Hotel leaders share their advice for 2026: tech, design and personalization

JSBy Joan SanzCurated by Joan Sanz. · July 22, 2026 · Follow on LinkedIn
Voice reading · ~1 min

Durante la primera mitad del año, líderes del sector hostelero han ido soltando perlas sobre cómo adaptarse al paisaje hotelero de 2026. Lo recoge Hotel Dive, y hay miga.

Entre lo más destacado: la personalización vía IA deja de ser un extra para convertirse en el estándar que el huésped espera. También se habla de diseño inteligente de espacios que funcione tanto para el viajero de negocios como para el de ocio, y de cómo la tecnología debe integrarse sin ruido. En revenue, el mensaje es claro: los datos del huésped bien utilizados son el mejor motor de una estrategia de tarifas dinámica.

Mi lectura: coincide con lo que vemos en las conversaciones del sector. Quien no tenga un plan serio de datos y personalización para 2026 llegará tarde. Y no solo hablo de chatbotChatbotA chatbot is a program that converses with the guest by text or voice to solve questions or guide a booking. The old ones followed rigid scripts, today's use language models and sound natural. Done well it takes load...: hablo de entender qué quiere cada huésped antes de que lo pida. La buena noticia es que las herramientas ya están ahí. Solo falta voluntad de usarlas bien.

Quick questions

What are hotel leaders top tips for 2026?
Focus on AI driven personalization, smart design for mixed use spaces, and leveraging guest data for dynamic pricing.
How important is AI for hotels in 2026?
It is essential. Leaders say AI will be the standard for personalization, not a nice to have, and it should work seamlessly in the background.
What design trends will matter in 2026?
Flexible spaces that serve both business and leisure travelers, with technology integrated quietly but effectively.
How can hotels improve direct bookings for 2026?
By using guest data to offer personalized packages and dynamic rates, making the direct channel the most attractive option.
Is personalization a real priority for hoteliers?
Yes, according to industry leaders, it is moving from a trend to a baseline expectation. Hotels that ignore it will lose ground.

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