CruVu Wants GMs to Farm Better Reviews, Not Just Chase Them

Lodging Interactive has launched CruVu, a tool aimed squarely at general managers who already know what a four or five star public review is worth, but who struggle to manufacture enough of the guest experiences that produce them. That is the pitch reported by Hotel Tech News, and the angle is interesting.

The tool is not sold as a review management platform that answers complaints faster. It sits one step earlier, in the operational day to day, helping the GM spot and shape the moments that end up written down on Booking, Google or TripAdvisor. My read: this is where reputation tech should have been all along. Most hotels already have alerts and response workflows. What they lack is a way to connect what happens at the front desk, in housekeeping or at breakfast with what shows up online three days later.

For independent hotels and small groups without a dedicated guest experience team, a product like CruVu can act as a light layer of discipline. It is not glamorous. It is also the sort of unglamorous work that moves a property from 8.2 to 8.7, and that jump has a direct line to ADR and repeat bookings.