hoteltech.news July 29, 2026
Revenue & DistributionPublished July 29, 20261 min read

AI Search Webinar: Hotels, Visibility and Direct Bookings

JSBy Joan SanzCurated by Joan Sanz. · July 29, 2026 · Follow on LinkedIn
Voice reading · ~1 min

On October 19, Boutique Hotel News is hosting a webinar that cuts straight to the chase: how to get your hotel found, trusted, and booked in the age of AI search. Titled 'Found, trusted, booked,' it runs one hour from 14:00 to 15:00 BST.

This is not just another webinar. The rise of Google AI Overviews, ChatGPT, and Perplexity is reshaping how travelers discover hotels. What used to be traditional SEO is being rewritten. This event looks at how hotels can maintain visibility without relying on OTAsOTAAn online travel agency is a channel that sells accommodation and travel online in exchange for a commission. Booking.com and Expedia are the biggest. They bring volume and visibility, but charge commissions that eat.... In my view, the timing is spot on: revenue managers who aren't thinking about AI are already behind.

You can register through this link. The point isn't to fear AI, it's to understand it and make it work for direct bookingsDirect bookingA direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA commission and gives the hotel the guest data to build loyalty. Winning direct is one of the industry's big.... I recommend attending if you want actionable takeaways.

Quick questions

What is the 'Found, trusted, booked' webinar about?
It explains how hotels can be discovered, build trust, and convert direct bookings in the age of AI-powered search.
When is the webinar and how long does it last?
October 19, 14:00 to 15:00 BST. It's a one-hour session.
Who should attend?
Hoteliers, revenue managers, distribution directors, and anyone focused on online visibility and direct sales.
What topics will be covered?
Strategies to adapt to AI search changes, maintain visibility without relying on OTAs, and capture direct bookings.
Is it worth attending if I already have good SEO?
Yes, because AI is rewriting SEO rules. This webinar offers actionable insights to stay ahead.

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