Seven Accor UK hotels sold to Starboard and LaSalle JV
A joint venture between Starboard Hotels and LaSalle Investment Management has acquired seven Accor-branded hotels in key UK markets from Ares Management and EQ Group. The deal, reported by Hotel News Resource, shows that branded assets with portfolio scale still attract serious capital.
The properties are spread across the UK, though the release doesn't specify which Accor brands or cities. For the sector, this is another signal that investors see value in stabilized, branded hotel portfolios, especially when they come with operating infrastructure.
My read? Hotel tech vendors should take note: when portfolios change hands, the new owners often renegotiate tech stacks. That's an opening for PMS, revenue management and guest experience providers to pitch upgrades. And for hoteliers, it's a reminder that asset liquidity is healthy, even in a cautious rate environment.
Quick questions
Who bought the seven Accor UK hotels?
How many hotels are involved in the deal?
What does this acquisition mean for the UK hotel market?
Why are Starboard and LaSalle buying hotels now?
Will Accor continue to manage the hotels?
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