Allbound marketing and AI are changing how hotels connect with travelers
Read → The rise of AI-powered search and virtual assistants has upended the traveler journey. Allbound marketing, which blends inbound and outbound, is the new playbook for hotels.
Google AI Mode books hotels, Lighthouse Ernest Crews, direct bookings vs OTA costs
Read → Google enables hotel bookings via AI Mode with Choice and Hilton. Lighthouse targets the AI adoption gap with Ernest Crews.
HSMAI Europe launches a weekly AI in hospitality video podcast
Read → HSMAI Europe is launching a weekly video podcast on AI and hospitality, inviting up to three Founding Partners and select AI Content Partners to co-support the initiative.
Hilton plugs into Google, ChatGPT and Claude. What that means for hotels
Read → Hilton launches AI Planner on its site and app, joins Google's AI Mode with Honors Points, and adds ChatGPT and Claude integrations. The message: whoever owns the AI conversation owns the booking.
AI Is Messing Up Hotel Listings on TikTok Go
Read → TikTok Go's new booking feature is full of AI-generated videos with wrong facts. Hotels are worried, but there's a clear fix.
Hotel CMOs Are Losing the AI Booking Race
Read → If your hotel data is messy, AI won't recommend you. CM O's obsess over campaigns while the problem is in the database.
AI in hotels: it's about governance, not model power
Read → McKinsey's latest tech outlook, filtered for hospitality, says agentic AI is reshaping booking. But adoption depends more on governance than on model capability.
AI in Hotels: No Magic Pill, Just Readiness, Implementation, Operations
Read → A new advisory framework argues AI only boosts hotel revenue when applied in three phases: readiness, implementation, and operations. Not as a standalone cost-cutter.
Your Hotel Ranks on Google but Vanishes in ChatGPT: Here's Why
Read → Hotels investing heavily in SEO for Google are discovering they are invisible to AI assistants like ChatGPT. The fix is not more backlinks, it's a new approach to content structure and consistency.
Google’s AI Mode is now a booking channel for hotels
Read → Google’s AI Mode lets travelers book hotels directly in the conversation. For hoteliers, it’s a new distribution channel with direct booking potential.