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Artificial Intelligence · Home
Read → Jennifer Axness analyses how hotels use AI to personalise on-property stays and stand out. My take: the data you already have is gold, use it before buying more tech.
Read → Terence Ronson warns that hotels without integrated guest data and AI recognition are quietly bleeding loyalty. I think he is right, and the fix is more cashable than it looks.
Read → A Hospitality Net piece argues that every hotel has a de facto AI strategy baked into its third-party tools. The problem is nobody has mapped where ownership of the guest quietly changes hands.
Read → IAG tests AI in a single airline before expanding across the group. Governance from day one is what gives the group confidence to scale.
Read → At the Destination AI Summit in Washington, hoteliers, owners and tech leaders agreed on one thing: AI is already reshaping back office, jobs and distribution.
Read → Skift raises the real question behind every travel AI pilot: who owns the results, who handles the exceptions, and who signs off on the cost.
Read → A new h2c study finds AI adoption is widespread in hotel chains, yet most deployments stay tactical instead of enterprise-wide. The opportunity is in the integration layer.
Read → Twilio's 2026 APAC research reveals that 7 in 10 consumers drop AI interactions when the assistant loses context. The fix: a governed Guest Memory Layer.
Read → A survey of 6,000 travelers and 500 hoteliers shows the on-trip experience is where personalization promises break. AI and connected data are the fix.
Read → AI in hotels is advancing where nobody looks: standard connectivity, a single guest identity and clean data. The stack is tidying itself up from the inside.
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The daily brief
PMS, revenue, distribution, AI and travel tech startups. One sharp email a day. Free.
The brief hoteliers who buy technology read every morning.