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Artificial Intelligence · Home
Read → AI chatbots are getting smarter at handling guest requests, but they're still failing to close the deal. The gap between operational gains and actual conversions reveals a deeper problem: incumbents are pulling away from startups.
Read → Half of hoteliers see AI as useful, but most aren't ready to use it. Here's what's holding them back and how to fix it.
Read → Multi-property operators face a different AI playbook than single hotels. Standardization, sequencing, and governance are the real battles.
Read → Expedia's acquisition of Layla, the surge in business travel, and what hotel GMs are actually learning on the front lines of AI.
Read → As AI commoditizes hotel searches and proposals, clear brand identity and genuine relationships become the real competitive edge for sales teams.
Read → Hipmunk designed result pages around how travelers actually made decisions. Sixteen years later, AI tools are still struggling to replicate that.
Read → Concentration of AI recommendations in a handful of luxury properties raises concerns about distribution inequality. Meanwhile, agentic booking still lacks a commission model.
Read → An audit of AI-powered recommendations found extreme concentration of results and a demolished hotel being recommended months later. What it reveals about the systems we're using.
Read → A startup rewires its platform from scratch with generative AI. The shift: moving from passive surveys to automated analysis of what really drives guest behavior. It signals an interesting strategic battle ahead in hospitality tech.
Read → As AI assistants execute bookings directly, hotels face an unsettled question: which commission structure applies? The answer will reshape how revenue flows through distribution.
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The daily brief
PMS, revenue, distribution, AI and travel tech startups. One sharp email a day. Free.
The brief hoteliers who buy technology read every morning.