Six UI fixes to sell more from your hotel's guest directory

Your guest directory is a menu. And like any menu, it lives or dies by how easy it is to order from. IRIS has published six UI and UX principles aimed squarely at that: reduce friction, make items visible, and convert the QR scan into actual spend.

The logic is blunt once you accept it. A guest who taps into your directory is not browsing, they are deciding. Every extra tap, every buried category, every tiny unlabeled photo is a small tax you charge on your own ancillary revenue. The tweaks IRIS flags are the usual suspects that most hoteliers still get wrong: clear category hierarchy, visible pricing without a drill-down, photos that respect aspect ratios instead of stretching, obvious add-to-cart states, upsell prompts placed where the thumb already is, and a checkout path that does not ask for a room number twice.

My take: this is the cheapest revenue project sitting on most PMS stacks right now. No new channels, no OTA negotiation, just fixing what you already deployed. The IRIS piece is a short, practical list, and I would hand it to whoever signs off on your guest app before the next menu update. That said, none of it matters if your F&B team never sees the order data. Wire the UI to the kitchen or you are polishing a dead end.