hoteltech.news September 1, 2026
Artificial IntelligencePublished September 1, 20261 min read

HSMAI Europe launches a weekly AI in hospitality video podcast

JSBy Joan SanzCurated by Joan Sanz. · September 1, 2026 · Follow on LinkedIn
Voice reading · ~1 min

HSMAI Europe is entering the content game with a weekly video podcast dedicated to AI and hospitality. The association is looking for up to three Founding Partners and a handful of AI Content Partners to support the initiative from day one.

The move tells you something: education is becoming the new competitive battleground for hotel tech. Everyone can sell software, but very few can explain what AI actually does for a hotel's bottom line in plain language.

Why does this matter for you? Because the real bottleneck in this industry isn't technology, it's understanding. A hotelier who gets AI can negotiate better, select better, and implement better. That's where this podcast could genuinely help.

My take: if you're a tech vendor sitting on a great story, this is your chance to get in front of a European audience without cold outreach. The training gap is real, and whoever helps bridge it wins trust.

There's no launch date on the official announcement yet, but the partner search is already open. Worth a call if the timing fits your roadmap.

Quick questions

What is HSMAI Europe launching?
A weekly video podcast focused on AI and hospitality, the first initiative of its kind from the association.
Who can support the new podcast?
They are inviting up to three Founding Partners and several AI Content Partners to co-support and co-create the show.
Why is HSMAI doing this now?
To help hoteliers understand AI without the hype, giving them practical examples and honest takes on what works in hotels.
Is the podcast only for Europe?
The initiative is led by HSMAI Europe, but the content will be relevant for any hotelier working with AI globally.
How can my company get involved?
Reach out to HSMAI Europe directly as they are actively recruiting Founding Partners and AI Content Partners right now.

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