HSMAI Europe is entering the content game with a weekly video podcast dedicated to AI and hospitality. The association is looking for up to three Founding Partners and a handful of AI Content Partners to support the initiative from day one.
The move tells you something: education is becoming the new competitive battleground for hotel tech. Everyone can sell software, but very few can explain what AI actually does for a hotel's bottom line in plain language.
Why does this matter for you? Because the real bottleneck in this industry isn't technology, it's understanding. A hotelier who gets AI can negotiate better, select better, and implement better. That's where this podcast could genuinely help.
My take: if you're a tech vendor sitting on a great story, this is your chance to get in front of a European audience without cold outreach. The training gap is real, and whoever helps bridge it wins trust.
There's no launch date on the official announcement yet, but the partner search is already open. Worth a call if the timing fits your roadmap.
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