RevPAG, Revenue per Available Guest, measures total revenue per guest during a reporting period. It is calculated by dividing guest-generated revenue, including rooms, food and beverage, spa, activities and other extras, by the number of guests. It complements RevPAR by examining total guest value rather than room revenue alone.
Example With the same RevPAR and the same number of guests, the hotel generating more revenue from dining, spa treatments and experiences records a higher RevPAG.
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