HSMAI DC Forum Pushes Hotels to Align Sales, Marketing and Revenue
HSMAI DC is putting a date on the calendar for hotel commercial teams. The DMV Commercial Leadership Forum lands on Oct. 7 at MGM National Harbor and it is built around one idea: sales, marketing and revenue cannot keep working as three separate islands.
The agenda touches AI application, commercial alignment and next-gen leadership for hospitality professionals across the DMV area. That framing matters. When a revenue manager, a director of sales and a marketing lead sit on the same data and the same forecast, the conversation changes from "who owns this booking" to "what does this booking actually cost us and what is it worth."
My read: this is the kind of room where the real work happens. Vendors sell tools, but alignment is a management problem, and forums like this are where hoteliers swap notes on what actually sticks. If you run commercial at a hotel in the region, Oct. 7 is worth blocking.
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