# Winnow picks two hotel CEOs for new advisory board

Canonical-URL: https://hoteltech.news/digest/winnow-advisory-board-hotel-ceos
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Language: en
Published: 2026-07-21T16:47:20.651Z
Modified: 2026-09-05T11:07:52.565Z
Author: Joan Sanz
Topics: Food Tech
Summary: Winnow appoints two hotel group CEOs to a new Advisory Board to help scale its AI food waste platform globally, targeting over $1 billion in prevented food waste.

## Article

**Winnow** has appointed two hotel group CEOs to a new **Advisory Board** as it looks to scale its artificial intelligence platform against food waste on a global level, the company announced in a statement picked up by [Hospitality Net](https://www.hospitalitynet.org/news/4133600/winnow-appoints-two-hospitality-industry-veterans-to-new-advisory-board).

The startup, which already works with chains like **Iberostar** and **Accor**, has set itself the goal of preventing more than **$1 billion** in wasted food across hotels and resorts. That is no small figure. In a sector where F&B can account for up to 30% of operating costs, cutting waste is direct profitability.

Bringing hoteliers onto the board rather than pure technologists is the right call. The challenge of getting AI adopted in kitchens is not about the algorithm, it is about operations. The CEOs they have recruited come from managing property portfolios. They understand the pain of a tool that does not fit into the daily routine of a chef or a purchasing manager.

## Sources

- Hospitality Net: https://www.hospitalitynet.org/news/4133600/winnow-appoints-two-hospitality-industry-veterans-to-new-advisory-board

## Citation

Winnow picks two hotel CEOs for new advisory board. Hotel Tech News. 2026-07-21. https://hoteltech.news/digest/winnow-advisory-board-hotel-ceos