# The 85% of callers who don't get an answer never call back

Canonical-URL: https://hoteltech.news/digest/unanswered-hotel-calls-direct-revenue
Text-Version: https://hoteltech.news/digest/unanswered-hotel-calls-direct-revenue.txt
Markdown-Version: https://hoteltech.news/digest/unanswered-hotel-calls-direct-revenue.md
Language: en
Published: 2026-09-03T17:31:29.069Z
Modified: 2026-09-03T17:31:29.069Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: Néstor Rodríguez (ThinkIN) warns that unanswered calls are wasted direct revenue. Hotels need proactive voice strategies to win back that business.

## Article

**Néstor Rodríguez**, founder of ThinkIN, puts a brutally clear number on the table: **85% of callers who don't get an answer never call back**. The guest has already gone through photos, prices, reviews and room selection. That's the most qualified lead a hotel can get, and the front desk just let it slip away.

Rodríguez points to the mismatch between marketing spend and phone coverage in an interview with [Smart Travel News](https://www.smarttravel.news/nestor-rodriguez-thinkin-el-85-de-los-clientes-a-los-que-no-les-cogen-el-telefono-no-vuelven-a-llamar/). The hotel invests in Google Ads, metasearch and a solid website to get that phone to ring. Then nobody picks up. The money is gone.

My take: voice is not dead, it's just been forgotten. While everyone obsesses over chatbots and generative AI, the phone still converts at a higher rate than any widget. **Hotels that treat calls as a revenue channel, with staffing, call tracking and clear scripts, will win the direct booking battle.** The tech exists to measure and optimize every single call. The first step is just answering.

## Sources

- Smart Travel News: https://www.smarttravel.news/nestor-rodriguez-thinkin-el-85-de-los-clientes-a-los-que-no-les-cogen-el-telefono-no-vuelven-a-llamar/

## Citation

The 85% of callers who don't get an answer never call back. Hotel Tech News. 2026-09-03. https://hoteltech.news/digest/unanswered-hotel-calls-direct-revenue