# Six UI fixes to sell more from your hotel's guest directory

Canonical-URL: https://hoteltech.news/digest/ui-design-hotel-guest-directory-fnb-ordering
Text-Version: https://hoteltech.news/digest/ui-design-hotel-guest-directory-fnb-ordering.txt
Markdown-Version: https://hoteltech.news/digest/ui-design-hotel-guest-directory-fnb-ordering.md
Language: en
Published: 2026-09-24T11:30:55.858Z
Modified: 2026-09-24T11:30:55.858Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: IRIS lays out six UI and UX tweaks that cut friction in digital menus and guest directories, pushing ancillary revenue without adding headcount.

## Article

Your guest directory is a menu. And like any menu, it lives or dies by how easy it is to order from. [IRIS has published six UI and UX principles](https://www.hospitalitynet.org/opinion/4134555/from-clicks-to-conversions-six-ui-design-tweaks-to-boost-spend-and-engagement-on-your-hotel-guest-directory-and-f-b-ordering-platform) aimed squarely at that: reduce friction, make items visible, and convert the QR scan into actual spend.

The logic is blunt once you accept it. A guest who taps into your directory is not browsing, they are deciding. Every extra tap, every buried category, every tiny unlabeled photo is a small tax you charge on your own ancillary revenue. The tweaks IRIS flags are the usual suspects that most hoteliers still get wrong: **clear category hierarchy**, **visible pricing without a drill-down**, **photos that respect aspect ratios instead of stretching**, **obvious add-to-cart states**, **upsell prompts placed where the thumb already is**, and **a checkout path that does not ask for a room number twice**.

My take: this is the cheapest revenue project sitting on most PMS stacks right now. No new channels, no OTA negotiation, just fixing what you already deployed. [The IRIS piece](https://www.hospitalitynet.org/opinion/4134555/from-clicks-to-conversions-six-ui-design-tweaks-to-boost-spend-and-engagement-on-your-hotel-guest-directory-and-f-b-ordering-platform) is a short, practical list, and I would hand it to whoever signs off on your guest app before the next menu update. That said, none of it matters if your F&B team never sees the order data. Wire the UI to the kitchen or you are polishing a dead end.

## Sources

- Hospitality Net: https://www.hospitalitynet.org/opinion/4134555/from-clicks-to-conversions-six-ui-design-tweaks-to-boost-spend-and-engagement-on-your-hotel-guest-directory-and-f-b-ordering-platform

## Citation

Six UI fixes to sell more from your hotel's guest directory. Hotel Tech News. 2026-09-24. https://hoteltech.news/digest/ui-design-hotel-guest-directory-fnb-ordering