# Tambourine expands commercial tech stack with MyHotel acquisition

Canonical-URL: https://hoteltech.news/digest/tambourine-myhotel-acquisition-hotel-tech
Text-Version: https://hoteltech.news/digest/tambourine-myhotel-acquisition-hotel-tech.txt
Markdown-Version: https://hoteltech.news/digest/tambourine-myhotel-acquisition-hotel-tech.md
Language: en
Published: 2026-07-19T18:16:49.167Z
Modified: 2026-07-19T18:16:49.167Z
Author: Joan Sanz
Topics: M&A e Inversiones
Summary: Tambourine acquires MyHotel, adding feedback and reputation management to its hotel tech portfolio for a unified commercial suite.

## Article

**Tambourine** has added **guest feedback and reputation management** to its toolbox by acquiring **MyHotel**, according to [Hotel Technology News](https://hoteltechnologynews.com/2026/07/tambourines-myhotel-acquisition-extends-its-reach-across-the-hotel-commercial-technology-stack/?utm_source=rss&utm_medium=rss&utm_campaign=tambourines-myhotel-acquisition-extends-its-reach-across-the-hotel-commercial-technology-stack&utm_source=rss&utm_medium=rss&utm_campaign=tambourines-myhotel-acquisition-extends-its-reach-across-the-hotel-commercial-technology-stack).

This is not just another bolt-on. The move fills a gap that many hoteliers feel: the disconnect between what you sell online and what guests later say about you. Tambourine, well known for **websites and digital marketing**, now covers a wider slice of the commercial stack.

MyHotel's tools should let hotel operators **track and respond to reviews** and feedback directly, without jumping between platforms. If Tambourine integrates this well with its existing channels (booking engine, CRM, campaign tools), it gives hotels a cleaner data loop. The question, as always, is how deep the integration goes. But directionally, this makes sense. A unified view of guest sentiment and commercial action is what operators need.

## Sources

- Hotel Technology News: https://hoteltechnologynews.com/2026/07/tambourines-myhotel-acquisition-extends-its-reach-across-the-hotel-commercial-technology-stack/?utm_source=rss&utm_medium=rss&utm_campaign=tambourines-myhotel-acquisition-extends-its-reach-across-the-hotel-commercial-technology-stack&utm_source=rss&utm_medium=rss&utm_campaign=tambourines-myhotel-acquisition-extends-its-reach-across-the-hotel-commercial-technology-stack

## Citation

Tambourine expands commercial tech stack with MyHotel acquisition. Hotel Tech News. 2026-07-19. https://hoteltech.news/digest/tambourine-myhotel-acquisition-hotel-tech