# Sercotel turns nine hotels into innovation labs

Canonical-URL: https://hoteltech.news/digest/sercotel-hotels-innovation-labs
Text-Version: https://hoteltech.news/digest/sercotel-hotels-innovation-labs.txt
Markdown-Version: https://hoteltech.news/digest/sercotel-hotels-innovation-labs.md
Language: en
Published: 2026-07-26T10:31:13.585Z
Modified: 2026-09-05T11:09:09.032Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: Sercotel and Seidor launch OpenStay Lab: nine hotels become real-world testbeds for hotel tech.

## Article

Sercotel announced early in the year that it would be bringing startups into its hotels. Now, together with consultancy **Seidor**, they are turning **nine properties** into real-world innovation labs. The initiative is called **OpenStay Lab** and it is already testing solutions under live conditions.

The four selected startups are working on:
- **Operational efficiency**
- **Sustainability**
- **Automation**
- **Data management and guest experience**

My take: this is exactly what the sector needs. No more proof of concepts in conference rooms. Putting technology into the daily grind of a hotel forces it to work or get dropped. According to [Hosteltur](https://www.hosteltur.com/177666_nueve-hoteles-de-sercotel-se-convierten-en-laboratorios-de-innovacion.html), the goal is to identify what can be scaled across the rest of the chain. I find that a **brave and practical** approach. If the project proves ROI across nine hotels, rolling it out to the 200+ properties Sercotel operates will just be a matter of time.

## Sources

- Hosteltur: https://www.hosteltur.com/177666_nueve-hoteles-de-sercotel-se-convierten-en-laboratorios-de-innovacion.html

## Citation

Sercotel turns nine hotels into innovation labs. Hotel Tech News. 2026-07-26. https://hoteltech.news/digest/sercotel-hotels-innovation-labs