# Reservation calls still close bookings, if you know how to answer

Canonical-URL: https://hoteltech.news/digest/reservation-calls-revinate-webinar-direct-bookings
Text-Version: https://hoteltech.news/digest/reservation-calls-revinate-webinar-direct-bookings.txt
Markdown-Version: https://hoteltech.news/digest/reservation-calls-revinate-webinar-direct-bookings.md
Language: en
Published: 2026-09-10T12:16:39.495Z
Modified: 2026-09-10T12:16:39.495Z
Author: Joan Sanz
Topics: Guest Experience
Summary: Revinate brings Suncadia Resort's reservations chief to a webinar on how to turn phone inquiries into direct bookings and guest data.

## Article

The phone hasn't died in hotel reservations. It just got demoted to a queue nobody trains for. **Revinate** is putting the topic back on the table with a [webinar featuring Suncadia Resort's Director of Reservations](https://www.hospitalitynet.org/podcast/4134320/the-lost-art-of-a-reservation-call-how-to-build-trust-capture-data-and-close-bookings-a-revinate-webinar), focused on how reservation teams handle calls to build trust, capture guest data and convert inquiries into direct bookings.

The premise is simple and often ignored: a call is the highest-intent signal a guest can send. Someone who dials your hotel wants to book, wants an answer about a specific room, or wants a human to make them feel safe. Most hotels treat that moment as an interruption to the booking engine rather than a conversion lever. Capture the data properly and you feed your CRM. Handle the rapport badly and the guest hangs up, goes to the OTA and pays commission on a booking you almost had for free.

My take: the interesting angle here isn't nostalgia for phones, it's that voice conversations are the cleanest source of first-party data a hotel still owns. **If your PMS and CRM don't connect to the reservation desk, you're burning the warmest leads you get every day.** Worth an hour of your team's time.

## Sources

- Revinate webinar via Hospitality Net: https://www.hospitalitynet.org/podcast/4134320/the-lost-art-of-a-reservation-call-how-to-build-trust-capture-data-and-close-bookings-a-revinate-webinar

## Citation

Reservation calls still close bookings, if you know how to answer. Hotel Tech News. 2026-09-10. https://hoteltech.news/digest/reservation-calls-revinate-webinar-direct-bookings