# Lifestyle hotels need to move from wellness to technology

Canonical-URL: https://hoteltech.news/digest/lifestyle-hotels-wellness-technology
Text-Version: https://hoteltech.news/digest/lifestyle-hotels-wellness-technology.txt
Markdown-Version: https://hoteltech.news/digest/lifestyle-hotels-wellness-technology.md
Language: en
Published: 2026-07-31T15:47:23.956Z
Modified: 2026-07-31T15:47:23.956Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: Eric Jafari of Locke and edyn argues lifestyle hotels must move from aesthetics to real wellness and AI personalization.

## Article

The lifestyle hotel value proposition has gone flat. That is the argument from Eric Jafari, co-founder of Locke and edyn, in [his analysis on Hospitality Net](https://www.hospitalitynet.org/opinion/4133759/why-lifestyle-hotels-need-rethinking-from-wellness-to-technology). According to Jafari, the segment has leaned too much on design and atmosphere and has neglected two levers that are now essential: wellness and AI-driven personalization.

My take: he is right. Wellness as a label no longer differentiates unless it becomes a real, measurable experience. And AI enables exactly that, tailoring the stay to each guest without turning the hotel into a lab. The rethink Jafari proposes is not only aesthetic, it is about product and technology.

Lifestyle hotels that integrate these two axes have a huge advantage over standardized chains. It is about using data to create services guests notice and are willing to pay for. The technology is ready for it.

## Sources

- Hospitality Net: https://www.hospitalitynet.org/opinion/4133759/why-lifestyle-hotels-need-rethinking-from-wellness-to-technology

## Citation

Lifestyle hotels need to move from wellness to technology. Hotel Tech News. 2026-07-31. https://hoteltech.news/digest/lifestyle-hotels-wellness-technology