# Ireckonu: hotels chase investors, not just guests

Canonical-URL: https://hoteltech.news/digest/ireckonu-fragmented-data-hotel-revenue
Text-Version: https://hoteltech.news/digest/ireckonu-fragmented-data-hotel-revenue.txt
Markdown-Version: https://hoteltech.news/digest/ireckonu-fragmented-data-hotel-revenue.md
Language: en
Published: 2026-09-23T07:45:56.280Z
Modified: 2026-09-23T07:45:56.280Z
Author: Joan Sanz
Topics: Hotel Technology
Summary: Ireckonu warns that fragmented data leaves up to 20% of guests out of reach. The real opportunity is rethinking how hotel tech sells itself.

## Article

Ireckonu has fired a warning shot at the hotel industry: fragmented data means hotels are leaving money on the table with up to **20% of their guests**. According to [Hospitality Net](https://www.hospitalitynet.org/news/4134512/ireckonu-calls-for-unification-of-fragmented-data-to-unlock-revenue-potential), the problem is that only **28% of guest activity** is captured through room bookings. The rest, from restaurant spend to spa visits to loyalty redemptions, slips through the cracks.

The startup's call to unify guest data is not new, but it lands at a moment when hotel tech vendors are scrambling to prove they can deliver real revenue impact. And here is where I think the sector needs a mindset shift. Too many hotel tech companies spend their energy pitching hoteliers who are already overwhelmed with tools. The smarter play? **Pitch the investors first.** If you can show a VC or a private equity fund that your data layer unlocks 20% more guest value, you get the capital to build the product, hire the team, and then the hoteliers come to you.

Ireckonu is right that fragmented data is a revenue killer. But the broader lesson is about how travel tech startups go to market. **Sell the vision to the people with the money, then let the product sell itself to the operators.** That is how you turn a good idea into a category-defining company.

## Sources

- Hospitality Net: https://www.hospitalitynet.org/news/4134512/ireckonu-calls-for-unification-of-fragmented-data-to-unlock-revenue-potential

## Citation

Ireckonu: hotels chase investors, not just guests. Hotel Tech News. 2026-09-23. https://hoteltech.news/digest/ireckonu-fragmented-data-hotel-revenue