# IHG AI Search, RMS TrustYou, Cloudbeds OTA Ads, IRIS Room Service, Nonius CoolAutomation Canonical-URL: https://hoteltech.news/digest/ihg-ai-search-rms-trustyou-cloudbeds-iris Text-Version: https://hoteltech.news/digest/ihg-ai-search-rms-trustyou-cloudbeds-iris.txt Markdown-Version: https://hoteltech.news/digest/ihg-ai-search-rms-trustyou-cloudbeds-iris.md Language: en Published: 2026-07-31T08:05:01.655Z Modified: 2026-07-31T08:05:01.655Z Author: Joan Sanz Topics: Artificial Intelligence, Hotel Technology, Revenue & Distribution Summary: IHG launches AI-powered search, RMS integrates with TrustYou, Cloudbeds introduces OTA Ads, IRIS boosts room service revenue, Nonius expands guest control. ## Article ## Today's brief IHG rolls out AI-powered conversational search across its website and app, marking a bold step in leveraging AI for direct bookings. This move follows a broader trend of hotels integrating AI to enhance guest interactions and streamline operations. The tool, part of IHG's AI strategy, promises to deliver more personalized and efficient search experiences, potentially reducing reliance on third-party platforms. - **IHG's AI search** aims to improve direct booking conversions by making queries more intuitive. - The tool is part of a larger AI strategy with more developments expected later this year. - This aligns with the growing trend of hotels adopting AI to enhance guest engagement and operational efficiency. [Hotel Dive](https://www.hoteldive.com/news/ihg-launches-ai-powered-conversational-search-tool/826446/) ## Hotel tech Nonius Mobile has expanded its guest room control capabilities with CoolAutomation, allowing guests to manage HVAC settings via the hotel's branded mobile app. This integration enhances the guest experience by providing more control over room comfort, a key differentiator in today's competitive hospitality landscape. Cloudbeds has launched OTA Ads, a new feature that allows hoteliers to manage OTA campaigns directly within the Cloudbeds platform. This integration simplifies the distribution process, reducing the need for multiple tools and streamlining campaign management. [Nonius Mobile](https://insights.ehotelier.com/suppliers/2026/07/31/nonius-mobile-expands-guest-room-control-with-coolautomation/?utm_source=rss&, utm_medium=rss&, utm_campaign=nonius-mobile-expands-guest-room-control-with-coolautomation) [Cloudbeds](https://insights.ehotelier.com/suppliers/2026/07/31/cloudbeds-launches-ota-ads-to-seamlessly-manage-ota-campaigns-within-the-platform/?utm_source=rss&, utm_medium=rss&, utm_campaign=cloudbeds-launches-ota-ads-to-seamlessly-manage-ota-campaigns-within-the-platform) ## Revenue and distribution RMS has integrated with TrustYou to create unified guest profiles, combining revenue management data with guest feedback. This integration provides hoteliers with a more comprehensive view of guest preferences and behaviors, enabling more targeted revenue strategies. The Glasgow Marriott Hotel has boosted room service revenue by 24% using IRIS digital ordering. This success highlights the potential of digital solutions to enhance F&B operations and drive additional revenue streams. [RMS](https://boutiquehotelnews.com/news/rms-integrates-with-trustyou-to-create-unified-guest-profiles/?utm_source=rss&, utm_medium=rss&, utm_campaign=rms-integrates-with-trustyou-to-create-unified-guest-profiles) [IRIS](https://insights.ehotelier.com/suppliers/2026/07/31/glasgow-marriotts-playbook-for-boosting-room-service-revenue-by-24-with-iris-digital-ordering/?utm_source=rss&, utm_medium=rss&, utm_campaign=glasgow-marriotts-playbook-for-boosting-room-service-revenue-by-24-with-iris-digital-ordering) ## AI in hospitality Revfine highlights the importance of hotel AI search optimization (AIO) and hotel generative engine optimization (GEO) in improving visibility in AI-driven search results. These strategies help hotels ensure their properties are easily discoverable and recommended by AI systems, a critical factor as AI becomes more prevalent in travel planning. [Revfine AIO](https://www.revfine.com/hotel-ai-search-optimization/) [Revfine GEO](https://www.revfine.com/hotel-geo/) ## What we are watching - IHG's upcoming AI developments later this year. - The impact of RMS-TrustYou integration on revenue strategies. - The adoption of digital ordering solutions like IRIS in more hotels. - The potential of hotel GEO and AIO strategies in AI-driven search. The hospitality tech landscape is evolving rapidly, with AI and digital solutions at the forefront. Hotels that embrace these technologies will be better positioned to enhance guest experiences, streamline operations, and drive revenue growth. The key is to stay agile and adapt to the latest innovations, ensuring that technology serves as a catalyst for success. ## In 30 seconds - [IHG launches AI-powered search tool](https://www.hoteldive.com/news/ihg-launches-ai-powered-conversational-search-tool/826446/) - [Nonius expands guest room control with CoolAutomation](https://insights.ehotelier.com/suppliers/2026/07/31/nonius-mobile-expands-guest-room-control-with-coolautomation/?utm_source=rss&, utm_medium=rss&, utm_campaign=nonius-mobile-expands-guest-room-control-with-coolautomation) - [Cloudbeds introduces OTA Ads for seamless campaign management](https://insights.ehotelier.com/suppliers/2026/07/31/cloudbeds-launches-ota-ads-to-seamlessly-manage-ota-campaigns-within-the-platform/?utm_source=rss&, utm_medium=rss&, utm_campaign=cloudbeds-launches-ota-ads-to-seamlessly-manage-ota-campaigns-within-the-platform) - [RMS integrates with TrustYou for unified guest profiles](https://boutiquehotelnews.com/news/rms-integrates-with-trustyou-to-create-unified-guest-profiles/?utm_source=rss&, utm_medium=rss&, utm_campaign=rms-integrates-with-trustyou-to-create-unified-guest-profiles) - [Glasgow Marriott boosts room service revenue by 24% with IRIS digital ordering](https://insights.ehotelier.com/suppliers/2026/07/31/glasgow-marriotts-playbook-for-boosting-room-service-revenue-by-24-with-iris-digital-ordering/?utm_source=rss&, utm_medium=rss&, utm_campaign=glasgow-marriotts-playbook-for-boosting-room-service-revenue-by-24-with-iris-digital-ordering) - [Revfine explains hotel AIO and GEO strategies for AI visibility](https://www.revfine.com/hotel-ai-search-optimization/) - [Hosteltur reports on a Finnish startup tackling bedbug infestations](https://www.hosteltur.com/177761_plagas-de-chinches-una-startup-finlandesa-asegura-estancias-libres-de-parasitos.html) - [Hotel News Resource discusses RMS integration challenges](https://www.hotelnewsresource.com/article142320.html) - [Travel Tech engages state legislators at national conference](https://www.hotelnewsresource.com/article142327.html) ## FAQ { "q": "What is IHG's new AI-powered search tool?", "a": "IHG's new AI-powered conversational search tool is designed to enhance guest interactions and streamline the booking process by making queries more intuitive and personalized." }, { "q": "How does the RMS-TrustYou integration benefit hoteliers?", "a": "The integration combines revenue management data with guest feedback, providing hoteliers with a unified view of guest preferences and behaviors to inform revenue strategies." }, { "q": "What is Cloudbeds OTA Ads?", "a": "Cloudbeds OTA Ads is a new feature that allows hoteliers to manage OTA campaigns directly within the Cloudbeds platform, simplifying the distribution process." }, { "q": "How did IRIS digital ordering boost room service revenue at the Glasgow Marriott?", "a": "By implementing IRIS digital ordering, the Glasgow Marriott increased room service revenue by 24%, demonstrating the potential of digital solutions to enhance F&B operations." }, { "q": "What are hotel AIO and GEO strategies?", "a": "Hotel AI search optimization (AIO) and hotel generative engine optimization (GEO) are strategies to improve visibility in AI-driven search results by making property information easily discoverable and verifiable." } ## Sources - Revfine: https://www.revfine.com/ai-is-changing-the-way-we-explore-the-world-but-is-it-enough/ - Hotel Dive: https://www.hoteldive.com/news/ihg-launches-ai-powered-conversational-search-tool/826446/ - eHotelier Insights: https://insights.ehotelier.com/suppliers/2026/07/31/nonius-mobile-expands-guest-room-control-with-coolautomation/?utm_source=rss&utm_medium=rss&utm_campaign=nonius-mobile-expands-guest-room-control-with-coolautomation - Hosteltur: https://www.hosteltur.com/177797_crisis-de-queroseno-iag-gana-un-206-menos-en-el-primer-semestre.html - Hotel News Resource: https://www.hotelnewsresource.com/article142327.html - Boutique Hotel News: https://boutiquehotelnews.com/news/rms-integrates-with-trustyou-to-create-unified-guest-profiles/?utm_source=rss&utm_medium=rss&utm_campaign=rms-integrates-with-trustyou-to-create-unified-guest-profiles - Revfine: https://www.revfine.com/hotel-ai-search-optimization/ - eHotelier Insights: https://insights.ehotelier.com/suppliers/2026/07/31/cloudbeds-launches-ota-ads-to-seamlessly-manage-ota-campaigns-within-the-platform/?utm_source=rss&utm_medium=rss&utm_campaign=cloudbeds-launches-ota-ads-to-seamlessly-manage-ota-campaigns-within-the-platform - Hosteltur: https://www.hosteltur.com/177761_plagas-de-chinches-una-startup-finlandesa-asegura-estancias-libres-de-parasitos.html - Hotel News Resource: https://www.hotelnewsresource.com/article142320.html - Revfine: https://www.revfine.com/hotel-geo/ - eHotelier Insights: https://insights.ehotelier.com/suppliers/2026/07/31/glasgow-marriotts-playbook-for-boosting-room-service-revenue-by-24-with-iris-digital-ordering/?utm_source=rss&utm_medium=rss&utm_campaign=glasgow-marriotts-playbook-for-boosting-room-service-revenue-by-24-with-iris-digital-ordering ## Citation IHG AI Search, RMS TrustYou, Cloudbeds OTA Ads, IRIS Room Service, Nonius CoolAutomation. Hotel Tech News. 2026-07-31. https://hoteltech.news/digest/ihg-ai-search-rms-trustyou-cloudbeds-iris