# IDeaS convenes third Resorts Revenue Council on Feb. 10, 2027

Canonical-URL: https://hoteltech.news/digest/ideas-resorts-revenue-council-2027
Text-Version: https://hoteltech.news/digest/ideas-resorts-revenue-council-2027.txt
Markdown-Version: https://hoteltech.news/digest/ideas-resorts-revenue-council-2027.md
Language: en
Published: 2026-11-05T13:45:35.434Z
Modified: 2026-11-05T13:45:35.434Z
Author: Joan Sanz
Topics: Revenue & Distribution
Summary: IDeaS will bring resort commercial leaders to Sharm El Sheikh on Feb. 10, 2027 for its third Resorts Revenue Council, a sign that resort revenue management is moving from rate optimization to full commercial strategy.

## Article

IDeaS has set **Feb. 10, 2027** as the date for its third Resorts Revenue Council, and the venue is **Sharm El Sheikh, Egypt**. The gathering brings together resort commercial leaders to shape how revenue management software for resorts evolves next. That is the hard fact. The rest is context, and the context matters more than the calendar entry.

Resorts are not city hotels with a pool attached. They carry a different cost structure, longer booking windows, seasonal demand swings that can make or break a year, and a mix of F&B, spa, activities and ancillary revenue that a rate-only RMS cannot model well. When a vendor convenes operators for the third time, it is admitting that the generic revenue management playbook does not fit resort reality. The interesting question is what operators will push for in that room: more granular ancillary pricing, better group and allotment logic, or commercial strategy tools that sit closer to sales and marketing than to the classic revenue manager's spreadsheet.

The source does not say what the agenda will cover. That is a gap, and it is worth naming. A council without a published agenda is a listening exercise, useful but opaque. The value for resort operators will depend on whether IDeaS turns the input into shipped product or into a roadshow. Previous councils leave a trail, and the fact that this is the third suggests the format has enough traction to continue. For resort commercial leaders in the Mediterranean, Red Sea and Caribbean, the practical takeaway is simple: if you run a resort and your RMS still treats F&B and activities as a footnote, this is the conversation to follow.

What to watch: the agenda, the operator names that show up, and whether IDeaS ships resort-specific capabilities before the next high season. The [announcement](https://www.hospitalitynet.org/news/4135280/ideas-to-convene-third-resorts-revenue-council-as-resort-operators-accelerate-commercial-strategy-evolution) gives the date and the city, and that is the anchor. The rest will be told by what comes out of Sharm El Sheikh.

## Sources

- Hospitality Net: https://www.hospitalitynet.org/news/4135280/ideas-to-convene-third-resorts-revenue-council-as-resort-operators-accelerate-commercial-strategy-evolution

## Citation

IDeaS convenes third Resorts Revenue Council on Feb. 10, 2027. Hotel Tech News. 2026-11-05. https://hoteltech.news/digest/ideas-resorts-revenue-council-2027