# HVS at The Lodging Conference 2026: optimism with homework

Canonical-URL: https://hoteltech.news/digest/hvs-lodging-conference-2026-asset-value
Text-Version: https://hoteltech.news/digest/hvs-lodging-conference-2026-asset-value.txt
Markdown-Version: https://hoteltech.news/digest/hvs-lodging-conference-2026-asset-value.md
Language: en
Published: 2026-10-10T19:46:28.209Z
Modified: 2026-10-10T19:46:28.209Z
Author: Joan Sanz
Topics: Revenue & Distribution
Summary: Measured optimism at The Lodging Conference 2026, according to HVS: solid RevPAR for 2026, limited new supply, but owners now want revenue to actually turn into asset value.

## Article

The tone coming out of this year's Lodging Conference, as HVS sums it up in [its takeaways piece](https://www.hotelnewsresource.com/article143268.html), is one of measured optimism. **RevPAR growth for 2026 looks strong** and new supply stays limited, which keeps the industry outlook in positive territory. That is the good part, and it is not small.

The other side of the ledger is where things get interesting. Operating costs are up, debt is expensive, loan maturities are piling up and geopolitics keeps throwing curveballs. Owners are responding by going deep on **AI adoption, active asset management and brand economics**, and by asking a blunter question than usual: does a revenue bump actually show up in the asset's value?

That is the real shift in this edition of the conference, per the [HVS recap](https://www.hotelnewsresource.com/article143268.html). Grow top line, yes, but grow it in a way that survives cost inflation, debt service and brand fees. My read is simple: the operators who treat revenue management, distribution and tech stack as one P&L conversation will come out ahead. The ones chasing RevPAR headlines, less so.

## Sources

- HVS / HotelNewsResource: https://www.hotelnewsresource.com/article143268.html

## Citation

HVS at The Lodging Conference 2026: optimism with homework. Hotel Tech News. 2026-10-10. https://hoteltech.news/digest/hvs-lodging-conference-2026-asset-value