# AI becomes mainstream travel planning tool for 37% of US travelers

Canonical-URL: https://hoteltech.news/digest/ai-mainstream-travel-planning
Text-Version: https://hoteltech.news/digest/ai-mainstream-travel-planning.txt
Markdown-Version: https://hoteltech.news/digest/ai-mainstream-travel-planning.md
Language: en
Published: 2026-07-23T13:46:11.342Z
Modified: 2026-07-23T13:46:11.342Z
Author: Joan Sanz
Topics: Artificial Intelligence
Summary: A new Allianz Partners survey reveals 37% of US travelers now use AI to plan trips, pushing hotels to rethink digital strategy.

## Article

The numbers are in, and they’re clear: **37% of US travelers** now use **artificial intelligence** to plan their trips, according to a [recent survey by Allianz Partners](https://www.hoteldive.com/news/artificial-intelligence-mainstream-travel-planning-tool/826002/). That’s more than a third of your potential guests. And they don’t just dabble in it, they expect **fast, intuitive, and mobile-first interactions** throughout the entire trip.

What does that mean for hoteliers? If your booking engine, your PMS, your guest app aren’t feeding into that AI loop, you’re invisible to a chunk of the market. Travelers are asking ChatGPT, Google Gemini, or specialized travel AI for recommendations, itineraries, and even direct booking links. The hotel that surfaces first in those answers wins.

My take: this is a push to get your **direct channel** AI-ready. Structured data, real-time availability, and strong content that an AI can parse. The old SEO game is evolving. The hotel that shows up in an AI’s plan doesn’t need to fight as hard with OTAs for visibility. And that, for me, is a net positive. Smart hoteliers will invest in making their property machine-readable.

## Sources

- Hotel Dive: https://www.hoteldive.com/news/artificial-intelligence-mainstream-travel-planning-tool/826002/

## Citation

AI becomes mainstream travel planning tool for 37% of US travelers. Hotel Tech News. 2026-07-23. https://hoteltech.news/digest/ai-mainstream-travel-planning