# Seven Accor UK hotels sold to Starboard and LaSalle JV

Canonical-URL: https://hoteltech.news/digest/accor-uk-hotels-starboard-lasalle
Text-Version: https://hoteltech.news/digest/accor-uk-hotels-starboard-lasalle.txt
Markdown-Version: https://hoteltech.news/digest/accor-uk-hotels-starboard-lasalle.md
Language: en
Published: 2026-09-07T14:46:47.870Z
Modified: 2026-09-07T14:46:47.870Z
Author: Joan Sanz
Topics: Investment & M&A
Summary: A joint venture of Starboard Hotels and LaSalle Investment Management has acquired seven Accor-branded properties in the UK from Ares and EQ Group.

## Article

A joint venture between **Starboard Hotels** and **LaSalle Investment Management** has acquired **seven Accor-branded hotels** in key UK markets from **Ares Management** and **EQ Group**. The deal, reported by [Hotel News Resource](https://www.hotelnewsresource.com/article142771.html), shows that branded assets with portfolio scale still attract serious capital.

The properties are spread across the UK, though the release doesn't specify which Accor brands or cities. For the sector, this is another signal that investors see value in stabilized, branded hotel portfolios, especially when they come with operating infrastructure.

My read? Hotel tech vendors should take note: when portfolios change hands, the new owners often renegotiate tech stacks. That's an opening for PMS, revenue management and guest experience providers to pitch upgrades. And for hoteliers, it's a reminder that asset liquidity is healthy, even in a cautious rate environment.

## Sources

- Hotel News Resource: https://www.hotelnewsresource.com/article142771.html

## Citation

Seven Accor UK hotels sold to Starboard and LaSalle JV. Hotel Tech News. 2026-09-07. https://hoteltech.news/digest/accor-uk-hotels-starboard-lasalle